Process
Step 1
Assessment
High-level brand assessment. We will request the high-level information that we need to develop the project proposal.
Step 2
Discover
Detailed brand evaluation. Uncover business requirements, benchmarks, target audiences, demographics, and their wants and needs.
Step 3
Concept
We will produce initial 2 - 3 design studies (depends on the concepts and challenges) with the information we collected to get stakeholders' feedbacks.
Step 4
Create
Refinement of the selected studies, including colors, typeface, or custom type, variations and layouts.
Step 5
Document
If the projects include brand style guides or playbooks, we will document the features, properties, and attributes used in the logo in a user-friendly format.
Step 6
Deliver
We will handover the necessary logo files and guides to the stakeholder in a secured and accessible link.
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